Business System Consultation Center - Our Business System ColumnVol.77 2017.10.01 Takahashi Minoru

Salespeople who use SNS, exhibitions, and networking events as excuses to slack off

Thank you for your interest and continued support.
This is Takahashi from the Marketing Plan Research Laboratory.


I imagine that every company is devising various strategies and experimenting with different approaches
I imagine they are devising various strategies and going through trial and error to expand their sales channels.


However, I suspect there are many cases
that is often not the case.


There’s a difference in the “look in their eyes” between salespeople you meet through cold calls, referrals, in-store interactions, or various websites,
and those met elsewhere have a different “look” in their eyes.


If you’re a president looking to expand your sales channels,
I recommend actually experiencing a sales pitch through that channel.
You’re sure to find hints on how to best direct your own salespeople.


That's all, Thank you for reading.

------------------------------

■ Previous / Next Column ■

＜＜＜ Next Column Vol.78 - It's fine to take the position that eliminating fax is unrealistic 2017.10.01

＞＞＞ Previous Column Vol.76 - Are you spending too much on PC asset management? 2017.09.01

Back to Column List