Thank you for your interest and continued support.
This is Takahashi from the Marketing Plan Research Laboratory.
“What’s wrong with not implementing a system?”
I sometimes receive this kind of question from company presidents.
Delays in system implementation and IT adoption
lead to delays in hiring and training,
which ultimately leads to delays in improving your company’s competitiveness.
*Note: “System delays do not necessarily equal a decline in competitiveness.”
(While this may be the case for large corporations,)
In small and medium-sized enterprises, however,
delays in IT adoption lead to a decline in competitiveness.
1. System delays and lack of IT adoption
2. Delays in hiring occur
⇒ (Inability to identify the required personnel profiles and headcount)
⇒ (Young people considering applying are not drawn to the company)
3. Training falls behind
⇒ (There are too many tasks outside of core business operations and too many operational errors, leaving no time for training)
⇒ (Work procedures are vague and complex, and efforts to create manuals are not progressing)
4. Compared to other companies successfully implementing IT, we fall short primarily in areas 2 and 3
5. The quality of customer interactions and customer service begins to fall short
6. Even when we have a price advantage, we lose sales to competitors
Does this mean that simply implementing a system is enough? Of course not.
If customer service (new business development and after-sales support) is not up to par,
the situation described in point 6 (losing business to competitors even when offering lower prices) will occur.
Only after implementing training (or operational improvements)
and implement retention strategies to improve customer service,
can we say that implementing the system has led to improved competitiveness.
If you are lagging behind competitors in this area,
I recommend carefully considering and firmly understanding your objectives before implementing a system.
That's all, Thank you for reading.
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