Business System Consultation Center - Our Business System ColumnVol.5 2010.11.01 Takahashi Minoru

A system is not a magic wand

Thank you for your interest and continued support.
This is Takahashi from the Marketing Plan Research Laboratory.


"We’d like to implement a system to overhaul the XX department."
We sometimes receive requests like this. But wait a minute.


Success and failure are both the result of consistent, day-to-day efforts.
A system isn’t necessarily a magic wand for your company.


The world is full of
that seem almost magical.
Or rather, salespeople and PR professionals trying to sell systems
promoting them as if they were a company’s magic wand.


Salespeople eager to sell systems
have no qualms about claiming, “Implement this system and see a XX% improvement!”
In reality, if you want to achieve those results, there are mountains of necessary actions hidden behind the sales pitch.


Success and failure are both the result of consistent, fundamental efforts.
The path to success requires a steady accumulation of the basics,
and the path to failure is also born from the accumulation of the ordinary actions that lead to failure.
If you simply buy a system because you were told to, that is an action that is “the norm for failure.”


Before you get dazzled by the so-called “glittering success stories” of other companies, let’s take another look at our own situation.
Why not start by analyzing your company’s business processes and identifying the issues?


That's all, Thank you for reading.

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