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TEL:(+81)050-7117-8096※Phone support in Japanese only.
We will call back if unavailable.
Thank you for your interest and continued support.
This is Takahashi from the Marketing Plan Research Laboratory.
・For example, bookstores and video rental shops
Install a search terminal at the counter and let customers find the products themselves.
Since staff don’t need to memorize the layout and there’s no need for human assistance,
there are no errors in guidance caused by misremembering.
As an added bonus, having the machine make the determination increases the reliability of the message that “that product is out of stock.”
・For example, online shopping sites
Products are listed on the website, and customers search for them.
Specifying the product code, color, size, unit price, quantity, shipping cost, delivery address, etc.
The customer views and selects everything on their own, enters the details themselves, and places the order via the system.
Any ordering errors are the customer’s responsibility, and this also prevents inventory allocation conflicts.
・For example, a B2B invoicing system
When you provide the website URL to the payee, they enter the invoice data (our purchase data).
The payer takes the initiative to enter payment notifications and payment triggers themselves.
All we have to do is verify it against the delivery note and approve it.
・For example, WebEDI
It does take some effort to specify the product codes, but once that’s done, the subcontractors will enter the unit prices and delivery dates.
Since delivery information is provided via data or barcodes, the effort required to accept it is minimal.
As mentioned above, the essence of the system is “getting the customer to do the work.”
The last two examples are B2B, but
this “making the customer do the work” system is particularly thriving in the B2C industry.
Self-checkout systems, which have been increasingly adopted in recent years, are a revolutionary example of this “making the customer do the work” approach,
and in stores where self-checkout is in use,
even believe it or not, even though the store doesn’t pay the customer a single yen in wages,
customers actively and willingly focus on the task of scanning their items at the register, and then pay and leave.
From the store owner’s perspective, that sight must be absolutely hilarious.
That's all, Thank you for reading.
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