Business System Consultation Center - Our Business System ColumnVol.69 2017.02.01 Takahashi Minoru

Business owners who attend IT seminars and buy useless things

Thank you for your interest and continued support.
This is Takahashi from the Marketing Plan Research Laboratory.


Large SI firms (system integrators)
lobby government agencies and other large corporations
or conduct large-scale advertising campaigns
to create demand for new systems in the market.


Small and medium-sized system integrators, on the other hand,
conduct cold calling and seminars to
reap the demand for systems created by large enterprise SIers.


Large companies sow the seeds, and small and medium-sized enterprises reap the harvest
This kind of supply-and-demand structure is common in the IT industry.
Perhaps other industries share similar elements as well.


For consumer-side companies—those whose demand is stimulated by large corporations or the government—
should calmly assess whether that demand is “truly necessary for our company”
and gather information.


Do you really need that system?
Is your company large enough to warrant purchasing that system, or have you been operating your business in such an inefficient manner?
Is that the problem that needs to be solved first?
Aren’t there other matters that deserve your financial and human resources?
Can you ask your in-house IT staff or the salespeople who visit your company these questions directly and bluntly?


If you get your priorities wrong, the monthly lease payments and operating costs could become a burden on your business.
I recommend that you make a careful decision.


That's all, Thank you for reading.

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